For most owners, their business represents their life’s work. Throughout her two decades of experience providing valuation and advisory services, Gretchen Naso has never lost sight of the economic and personal significance involved in conducting a thorough and accurate assessment of a company’s underlying value.
As leader of RKL’s Fair Value Services Practice, Gretchen applies her comprehensive perspective and entrepreneurial insights to help owners maximize their position heading into a business transaction or transition. She specializes in valuations for financial reporting purposes, including purchase price allocation, stock option pricing and goodwill impairment testing. A credentialed valuation professional, Gretchen’s experience includes valuations of a company’s intangible assets, such as brand name, customer relationships and intellectual property.
Gretchen’s deep understanding of inherent value uniquely positions her to conduct operational reviews for not-for-profit, government and commercial entities. After assessing the structure, staffing and operation, she applies best practices and prioritizes opportunities for improvement that increase value and efficiency. Gretchen has helped countless businesses and organizations throughout the Mid-Atlantic region maximize their operational and financial performance.
“Our clients deserve a trusted advisor that will listen, point them in the right direction and look out for their best interests.”
Gretchen and her husband, Mark, live in Exeter Township with their two children. Gretchen enjoys running, reading, cooking and gardening.